Creative brand leader with 8 years of experience building and evolving DTC brands across North America / APAC. I've led the growth of $100M+ brand portfolios—scaling in-house teams and delivering campaigns that drive both cultural relevance and business results. With a deep focus on storytelling, brand consistency, and cross-functional collaboration, I turn big-picture vision into cohesive, high-impact brand experiences across every touchpoint. Grounded in experience across DTC brands, startups, and agencies, I thrive in fast paced environments where creativity, clarity and collaboration drive meaningful impact.