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Retail Franchise Store Launch, PR Influencer Retreat, Stackt Market Pop-up Store Launch

Led the strategic planning and execution of branded retail spaces—from experiential pop-ups to permanent store locations. Focused on translating brand values into physical environments through thoughtful design, layout, and storytelling. Each space was crafted to deepen consumer connection, enhance the shopping journey, and support brand growth across key markets.

Features: personal styling station, customizing station (engagement rings), instagrammable backgrounds

Brands: Forward With Design, UR Jewelry

UR JEWELRY ReTAIL FRANCHISE LAUNCH

Features: personal styling station, engagement ring consultation station, instagrammable backgrounds

Launch day results

6 weeks

lead time for store launch, from ground up

300+

foot traffic on opening day

90k+

WeChat moments views

FWD FW22 Retreat

Top-performing influencers were invited to an exclusive FWD two-day retreat, featuring a luxury stay at the Four Seasons Toronto, an energizing sweat session at Sweat & Tonic, and a celebratory thank-you dinner at Kasa Moto in Yorkville.

Retreat results on Social

143

total number of social assets

19m

total Instagram

impressions

1.9m

tiktok impressions

6,221

profile visits +1,424% increase from Oct 12 - 19, 2022

FW23 Launch Community Event

To celebrate the launch of Forward With Design's FW Collection, 13 leading influencers showcased their new FWD outfits, including TikTok sensation Spencer Barbosa with over 9 million followers and prominent lifestyle influencer Torri Webster, who has 267K followers on Instagram.

This event alone generated more than 30 million impressions on social media for FWD and SportChek brands It reignited enthusiasm for the FWD brand among key influencer partners and their audiences, boosting awareness of F's athletic wear and the new fall collection. Additionally, the event a paid influencer program featuring FWD ambassadors with a special promo code designed to drive online.

Event results on Social

137

total social posts across TikTok and Instagram

30m

total impressions across social channels inclusive of Spencer's earned TikTok content

3,600

link clicks

2.4m

reach from Instagram

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Stackt Market pop-up Store

Forward's first ever pop-up location. A transformative space that blends retail therapy and fitness into one interactive space.

Pop-up stores have become an essential tool for brands to connect with customers, create excitement around their products, and enhance engagement. The FWD pop-up store will not only generate product sales but also serve as an activation hub. This A different approach from previous short-term, high-impact activations allows FWD to plan and execute multiple events, build an engaging community, expose the brand to a new potential consumer group.